Wednesday, June 6, 2012

Bayo's new ad campaign criticize for being racist

Bayo, a Filipino clothing brand is under fire with new ad campaign.

The new Bayo ad campaign has a tagline "What's your mix"  and features 5 models who has mixed nationalities. Some people are insulted and felt that it is a racist.

  
In the manifesto, they emphasize it is about "mixing and matching" and admitted being "biased" with Filipino blood mixed with other nationalities.







 

1 comment:

D Nor said...

Bayo should be more careful with their advertising. The user generated ads are even worse than the real ones (like this one: http://deracifying-ads.tumblr.com/post/39693847183/thanks-to-colorsplash-fx-instead-of-some-pretty ) but they're pretty funny.

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